Our Partner / Channel Edition is perfect for communicating to your reselling partners - and even can be used as an innovative way to create "connected" newsletters that your channels can send to their customers - with your content (and theirs). Every company has resellers, business partners, perhaps even OEMs that remarket your goods and services - but struggle to present it effectively. TailoredMail allows you to simplify these communications, yet deliver EXACTLY the right content to them.

WatchGuard (security software company) sends out a single channel marketing newsletter that differentiates content in each email based on the region of the world, what level of certification they are (e.g. Gold Partner versus Premier Partner, etc.), and whether they are sales, marketing or technical people.

Precor (exercise equipment) creates a newsletter that their partners can resend to their own lists. The partner can include their own content - and the look, feel and quality of the content is managed by Precor. It's a win-win scenario that drives business and empowers partners.

Here's a list of common benefits of the Partner / Channel Edition for our clients

• Channel-based Newsletters / Campaigns
• Segmentation based on authorization-level, product-focus
• Multi-tier newsletters in concert with partners end-users
• OEM marketing

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